The choice of name occurred almost simultaneously with the decision to open their own burger joint.  Amy and Steve said it at the same time: Phil's.  Phil clay was Amy's partner in Amy's Ice Creams who had tragically passed away in February of 2003.  Managing the production of Amy's Ice Creams for the past 17 years, he had worked out of some very tight spaces.  With the move from 2,000 square feet of production to their new 6,000 square feet of ice cream making heaven, everyone knew that Phil would have loved this new space.  besides, Phil was a burger sort of guy.  He loved a good simple meal with friends.  Phil's!  It would be a memorial.